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The Complete Google Business Profile Guide
Everything to set up and manage your Google Business Profile listing properly.
Your Google Business Profile is very likely the first thing a potential customer sees about your business — before your website, before a review site, before anything else. Here's how to set it up properly.
Getting the basics right
- Category: pick the most specific primary category that matches what you actually do.
- Service area: set it to where you genuinely work, not a padded radius.
- Photos: real photos of your work/premises, updated regularly.
Keeping it active
Profiles that post updates and collect reviews consistently tend to outperform ones that were set up once and never touched. This is the bulk of what ongoing Google Business Profile management covers.
Getting reviews
Ask right after a good outcome, and make it a one-click link.
This pairs directly with local SEO — a profile alone isn't the whole picture.